Matchback reporting
See who you mailed and who actually bought.
Even when someone never calls the tracking number, you can match your mailed list back against sold customers, CRM records, or DMS data to show who bought after the mailer.
What matchback proves
• Identify sold customers who were on the campaign list
• Measure time from delivery to purchase
• Estimate attributed revenue by campaign
• Spot delayed buyers who came in days or weeks later
What this means for you
✓ The campaign created buyers, not just calls.
✓ Response is broader than tracking-number calls alone.
✓ Mailers influence walk-ins, web leads, and later purchases.
✓ You can calculate ROI with real sales data.
Estimate your ROI
Use your own numbers for response, close rate, and gross per sale.
Projected results
Calls / responses
0
Sales
0
Attributed revenue
$0
Tip: dealers often see 5–8% response on fully handwritten letters. Start conservative and iterate.
Real call report snapshot
Actual campaign call tracking, cleaned up for presentation.